Transcription: Welcome to part one. Here you will immerse yourself in the business of Tupac Inc. You'll play the role of a new senior executive of the company, where your mission is to make the spending and pricing decisions necessary that will enable Tupac to maintain its market share and profitability. Sounds easy, right? Especially if I tell you that the overall market for Tupac's products is growing. Well, we'll see how you do. Like driving a golf ball, running Tupac is a lot more difficult than you might think. To prepare you for this mission, we've asked Sandy, your virtual assistant in the simulation, ...
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